The Ugly Truth About agency social media

So the question is which one to choose? Well, the bottom line in marketing is to attain maximum results but within minimal reasonable cost. It is your marketing strategy and your business goals that will determine which approach is most suitable for you. With this in mind, let us look at the differences between PPC and organic SEO. ™

PPC (pay-per click) is an approach to search engine ranking (it is in fact search engine advertising) where you pay to have your site listed among the first results of a particular keyword search. It is called Pay Per Click because you only pay the search engine when someone clicks on your link. PPC thus keeps your site on the front page solely because you are paying for it. Organic SEO on the other hand takes the more natural and somewhat traditional approach to drawing traffic. Here, it is the content of your website coupled with other off page optimization techniques that will see your page move up the ranks.

The fundamental differences between PCC and organic SEO are the cost, the effort that goes into each and thus the amount of time it takes to get results. PPC advertising is relatively costly, takes virtually no effort on your part and yields results in a matter of hours or days. If you want to get your business out there quickly and have the budget and supply chain logistics to handle a sudden rise in clients, then PPC may be the thing for you.

The tipping point for PPC is where the cost outweighs the conversions. Since you pay each time someone clicks on your link, having too many clicks can see your advertising costs skyrocket beyond the amount of revenue you are making from people that visit your site and make the purchase.

Organic SEO is relatively cheaper than PPC but takes more time and effort to set up. Of course organic SEO is not completely free especially if you choose to engage an SEO consultant to either implement or advise you on what would be the best approach. SEO requires constant monitoring. You have to continually tweak the content on your site in order to create content that is attractive to search engine bots. But if you keep at it, organic SEO can draw in much more traffic than a PPC campaign. More internet visitors will click on a link on the organic search results than a PPC advert.

If you are looking for innovative ways to market your products and services, you cannot ignore the importance of internet marketing aka digital marketing. According to experts, digital marketing is one of the most valuable assets for any business in the world. With these techniques, you should be able to establish your business. As a matter of fact, 90% of marketers are of the opinion that search engine optimization and pay-per-click campaigns are essential for any business to make progress in the here and now. Therefore, we have described 5 reasons to help you realize the importance of internet marketing. Let's talk about these reasons.

1. Reaching Billions of People

Over the past two decades, more and more people spend their spare time surfing the internet. Statistics tell us that more than 7 billion people have access to the internet across the globe. As a matter of fact, the world wide web is now an integral part of our lives. We use the internet to check out our social media pages and purchase products on the internet.

Since most consumers, especially in third-world countries, purchase their products online, your website must be visible to these online buyers. If you cannot find your website, how can you expect them to make purchases from you?

2. Use the Power of Social Media

Today, there is a lot of competition between manufacturers in almost every industry. Your competitors may be using every trick เอเจนซี่รับทำ SEO in order to increase their shares of buyers. So, if you want to be competitive, you have no choice but to invest your time and effort in these campaigns.

In this case, you must focus on social media websites and consider paid advertisements as well. The idea is to reach as many buyers as possible.

3. Being Competitive

As far as operating a business is concerned, you may have to compete with top players in your industry. You may not be able to compete with big players, such as Amazon, Target, and Walmart, especially if you don't invest in digital marketing.

As a matter of fact, if you are looking to stay ahead of your competitors, you should be able to use SEO and PPC to your advantage.

4. Targeted Campaigns

Digital marketing is essential if you want to get your message across to your prospective buyers. It is like targeting your campaigns at your desired customers. With the help of these campaigns, you can create customized campaigns.

The good thing is that you can use the filters to target your complaints to your desired age groups. And then there are a lot of platforms to choose from.

5. Monitor your Campaigns

The good thing about digital marketing is that it allows you to invest your money so you can progress as far as digital marketing is concerned. This approach can help you improve your campaigns to get better results. The traditional methods can work well but they may not allow you to track your progress.

In short, these are 5 reasons why you should invest in digital marketing these days.