Revenuelab

revenuelab

Performance marketing - what does it mean and how does the drug work?Source. Numbers The report shows that each allegation has been proved to be true. Any subject of the system is responsible for collecting verified materials at its own level. Key numbers of web analytics: - cost per click; - the number of leads; - the price of the application from the form; - call price. (Sources: advertising tools, websites, calls, applications, alloca call tracking) Key business intelligence figures: - number of meetings; - the cost of the track. (Sources: call center, amocrm) Key figures of financial analytics: - number of glasses sold; - glass sales turnover through the franchise and each partner. (Sources: auto glass shops, power bi) Metrics Here we list a lot of scary words. These are fundamental metrics that are used in commercial performances. Completely business types, income and profit were not taken, kpi and marketing metrics are more emphasized. . Romi - also roi, but attend marketing expenses. Romi = company profit - expenses / investments * 100%. Ltv (life-time value) the total profit that the company receives from you during the period of cooperation with the office. Aov (average order value) - the average amount, i.E. But you also work by eye with one order. Cac (the cost of attracting a customer is a combination of how much one new client costs a business. Cpa (price per action ) - cost per action. It implies both the use and filling in the form. Cpl and cps are types of cpa. Cpl (cost per lead) - cost per lead, i.E. Per call, application, chat. Cps (cost per sale) - price for sale, i.E. The cost of a real purchase. Cpi (installation price) - cost installations, for example, key applications. Cpo (price per order) - the cost of a confirmed or placing an order. Crr (customer retention) - customer retention. A coefficient that shows the propensity of a business to have family relationships with customers. Ctr (click through rate) is an indicator of click through rate. Cpm (cost per thousand impressions) or by -other cpt (cost per thousand) - literally means "price per mile" or "cost per 1000 impressions". Cpc (cost per click) - cost per click.

Cr (conversion rate) — conversion rate.

Br (bounce rate) — bounce rate.

Asd (average session duration) - average session duration.

Separately, i would like to capture the term lead generation and leads. In the west, the concepts of mql and sql are often found. Qualified leads for marketing (mql) - marketing leads. Qualified commercial leads (sql) - leads , which sellers received from marketers and skilled workers as targets. The weak part of analytics information is people There are no ideal forecasting systems. Everything has error. The result of achieving a result like calculating romi (return on investment minus marketing costs), first exclude employees. According to observations, in this entire system, data is lost most often. For example, buyers don't record costs. Or do not look at the "implemented" status at all. If you need to increase the reliability of the information, then: - Loop all leads in crm as much as possible;- bring each achievement to the result and fill in the cost of the contract;- exclude the human segment, more automate processes; use and examples of performance marketing The main purpose of performance marketing is to have a clear effect on entrepreneurial activity. This tool is felt in conditions of demand, when an existing or at least a potential audience has developed for sale. This approach requires not just a result, but the achievement of results promptly. Let's consider the examples that we have prepared. These color examples are able to be used and discern differences. Anti-examples 1. The city has opened a gym. A marketing task is a common activity for holding a club awareness event. They use the tools of the press, tv, printed pr in any networks. The main message is that we are open. All tools work in concentration, but few people track the amount of lipids, their price for each channel and therefore cannot explain in the end result which channel turned out to be more profitable. 2.You have developed a new software for partners that solves accounting problems differently, for example, through artificial intelligence. An accountant drinks cocoa or is simply fired - the program works. The task of current customers that are already using virtual special tools for bookkeeping is that this kind of method is more comfortable and at the same time does not lose in quality. Actions should immediately be aimed at training, and sale through expertise. Therefore, you decide to go to exhibitions and seminars for entrepreneurship and accounting, where you tell about the product. An example, the use of performance marketing The management of the gym develops trade and wants to increase the involvement of the club. Especially at unpopular times. Requires limited funds for marketing and to find out the effectiveness of investments. Goal: in 1 month to sell 40 subscriptions at a twentieth% discount for unpopular visiting hours. Please note that the goal is specific and measurable. It is achievable and time-limited. Marketers analyze whether there is popularity in search networks, whether there are audience segments in the social network account, check the availability of web analytics and adjust the collection of tv journalists, study the product, and in the end a comprehensive analysis of return of income. The strategy involves several ingredients with additives. For example. The key idea of the strategy is to use an emphasis on the discount when entering the hall on weekdays. Along with this, it is worth changing 2 segments: the current viewers and the new one. Current advertising uses: retargeting in appeal to and social networks, mailing by email, content marketing in social networks. New conference: create a segment in yandex.Audience for those who live within a radius of 5 km. Find new segments in yandex and google products that use display ads. Find social media targeting ads. Create a landing page with a promotion and then send all the traffic. To get interest in the promotion and publish messengers. We had a set of tools allowed. To evaluate the results of using the homeless set or the pro level. The first way is web analytics, setting itself the goal of laying and recording the result in a table. If the advertising budget is more than one hundred 000 rubles. In a month, it would be nice to connect crm (or better, from scratch), plus call tracking and end-to-end business intelligence. We create advertising campaigns and other advertising surfaces, activate traffic and start counting the results . We measure the conversion, number and budget of the application. We understand that extraction works more efficiently, and that practically does not give a result. Or a lead costs more than 1000 rubles. Disable ineffective ones. We scale those that work. Summing up the results of the month and translating not only requests or calls, but also sales. Here without crm and accurate study it will be hard. Conclusion: effective marketing of participants to achieve results that lead to sales for a personal term. Marketing directly depends on the quantity, quality and price of fragments, but for the sale it is necessary to manage the company's resources and be responsible for their share. It is most logical to use this toolkit in markets where there are market products and you have the opportunity to buy this traffic. Its essence is in the constant search and selection of a hypothesis. The result depends not only on the traffic tool, but also on the advertising surface where this traffic lands, incl. From transferring leads. Tentatively in topics they only call, but somewhere they often use e-mail, and in others only instant messengers. Lead generation techniques in paid advertising We have collected lead generation techniques through paid traffic. Information about inquiries and inquiries on the network due to the fact that the client himself performed the effect and reported his contact numbers. We intentionally took long methods, such as building a community or search engine promotion. As a result, we ended up developing software for “attention and offer” recommendations. Public interest is concentrated in available services: social networks, yandex and google, instant messengers, email, media, etc. The offer is the offer itself. The process can be concluded only in the post, or it can be broadcast in the declaration and executed on the session page. Finally, we got a lead generation formula, according to which it is possible to classify lead gene techniques from paid traffic channels. Lead generation formula. Attention offer = result. For example, Attention: 500 clicks from facebook ads to offer: landing page with case disclosure to webinar result: 50 registrations. According to this logic, let's decompose popular bundles. People do not claim the fact that we will give all the links. Cool, if you also have the opportunity to earn them and send them. Ads in the social. Internet with removal of lead generation Offer format. Offers in social networks vk, facebook and the mytarget service (ok and other mail.Ru sites). Types of promotional links: Vk: facebook app collection: lead generation. Ok: leads ads We pack the offer into a graph/video/text. We get an ad with call to action buttons. Each site has its own set of buttons. For b2c offers where there is a quick choice, a direct offer is required among the receipt of order requests. There are bonuses, discounts. If the service responds or is new, i.E. The level of awareness of the results of use is low, even in the role of a content offer with training (see point 2). For b2b offers only pre-sale use: article, video, webinar, checklists and other interesting content to get a cold lead to place a heating one. Advertising option with a transition to chats Offer format. Ads on social networks, social networks, and yandex.Direct. Types of advertising attacks. Facebook ads: messages. We connect facebook messenger or whatsapp for business (you need a separate number). Target action - notes are published to you in a private message. Any social networks in this matter are chatbot services. The key idea is to make the goal of the shim minipage (let's say: the same as on leeloo.Io), where the central goals are to click on the messenger. Further, upon confirmation, you are subscribed to the messenger and the chain of dialogue with the bot and heating is activated. Yandex.Direct. For all yandex.Direct advertisers, you can link a business chat from yandex.Dialogues to your ads. Without switching to the platform, a message arrives in your chat manager. - To advertise a specific company for the purpose of the target group;- to identify similar temptations in the b2c segment;- to search for customers in b2b segments and complex products. Advertising traffic to web 2.0 services Offer format. An article on vc.Ru or in every media, a link to a rating, a catalog, a cloud document, quizzes, a community, a longread within a social network, etc. Dozens of options - absolutely everything that is created by you, but does not belong to you. Perhaps none of these can be promoted in any system by clarifying the rules. Types of advertising: advertising in social networks with transitions to a general aesthetic source or within itself advertising in search engines Here you catch a client not through ready-made forms and contacts, the purpose of the ad is to redirect you to a link. It is used to warm up your audience with expert content and improve it. Awareness for future advertising. Effective as a set: we advertise content and keep this audience in the segment. The next second advertising campaign is launched for the saved audience already with an offer. Paid traffic to the landing Offer format. Ads in social networks and search engines, where the goal is an external transition to your landing page. The most common risk type for lead generation. Information traffic. If the customer stays at the design stage of understanding the problem, then often such a consumer is not able to sell the drug. Awareness needs to be raised. To do this, we create an information landing page, where we talk about world problems, how to solve it, and convert the space into a saved advantage in web analytics, sign up for a referral, view the site, etc. Requires propaganda options, and a clue for the method. Example from the search. Request "moving from russia". A large one of the viewers is far from a decision to move. They are interested in the reviews of those who have moved, the real practice and kisses they dreamed about it. It is unlikely that by sending this traffic to the landing page, you need to sell the service. Conversion traffic. This kind of flow in which the customer has already realized exactly not only the request, but has already approached the implementation. He is looking for where to buy and will meet offers. Such citizens use the queries “canadian immigration agency”. Such clients are ready to consider offers exclusively in canada that are interested in the discovered numbers: cost, confirmation, warranty, etc. Single-screen landing. Use landing pages if you want to get a simple action. For example, watching movies, joining a vote, completing a survey, downloading technical documentation, etc. Multi-screen landing. Use to provide you with a lead in various products and markets, incl. B2b. For example: a call, a consultation request, a price request, adding to the cart, feedback, ordering a test batch. To get leads in some topics of the landing may be in short supply, you need a full-fledged website. Website with a catalog Offer format. Offers in social networks and search engines, where the goal is an external redirect to a resource. How to use it? - Diversity of traffic. The main characteristic of the site is that all types of traffic are impossible on it.Due to a significant number of pages, the resource can attract traffic from search engines without spam, and 1-2 landing pages, especially multi-screen ones, are not able to cope with this function. Therefore, create as many pages as possible for seo with a content account. For advertising, create landing pages inside the site and test them.- Automation of the client's work. The website provides a chance to add a type of action: registration, product picking, invoicing, order payment. In the landing, as a rule, orders are limited and discussed, and the portal has open tools for the protocol of the client's work, in which he himself quickly decides the problem on his own. - Customization. The main advantage of a site in a traffic survey is that the site belongs to you and the more technology is used in belgium and france, the more you can come up with a conversion for discussion. With all this, the website itself and concrete data belong to you. How is performance marketing different from digital marketing? Digital marketing is digital marketing, involving the use of digital signaling. In this group, not only the use of internet channels, but also sms channels, mobile contacts and communities. Internet marketing is marketing using tools on the internet. Performance marketing is vulnerable internet marketing, the main goal is to achieve a measurable effect for business. Number of revolutions, ctr, etc. All of these parameters are important for now, but important for internet marketers. What is essential indeed to a business is like the income generated from investment in marketing. Therefore, the implementation of performance marketing is the task of providing results to the business. Transparent, calculated, real, managed. Understandably, Performance marketing is a step of a new sophistication of internet marketing, where, thanks to business analytics and the assessment of the necessary information, the client clearly observes the result, and experts are based on practice that manages the client's investments.Where is performance marketing taught? To learn performance marketing, put forward a theoretical framework and begin to practice, expect with spam and quickly measure results through web analytics. Moving on your own is a leap, so invest in virtual education. - If your level is zero, then we recommend netology courses. This is an online training format for 4 months. It's theory, practice - and work with the good ones in the market. Here it is recommended to reflect on the types of specializations of internet marketers.- Skillbox also offers a solid course at this link. The site has recently been updated and has become user-friendly. The course involves studying at a distance with video theory, practical tasks, and even the promise of employment. You will cover workshops, online seminars and receive training from related procedures in relation to performance marketing. They also promise cost, and practice.- In case you are aiming for a leadership role, you should pay attention to the digital marketing course from maed. Here you not only get information and knowledge about the tool, but also the skills to manage all processes. - There is also a book performance marketing: order an internet job on your shoulders (link). She wrote to the ingate agency. You haven’t read it yourself, but you will trust the experience of the agro expert group company due to many years of practice and advanced frontiers in the industry. Let us know if the user think. We recommend using calendars on specialized online platforms. They are highly placed in a stage-specific event in the field of virtual marketing. The landing page can help - cossa.Ru. At conferences, it is important not to forget that those who are just starting to gain skills and want to gain first knowledge can watch series and films at webinars and remotely. If the client is prompt and ready to travel in person, then this is a useful opportunity to ask experts, become owners of data with closed communication after the conference, and make acquaintances in a professional environment. Many conferences have an informal kind of get-togethers. They have a pre-party, an after-party. It would be better for the visitor to fit in there and be sociable. Only informal communication is allowed and there is an invitation to the conference. Reports, of course, are also good, but the more willingly you travel, the more seriously you will see the same speakers and the key part of the owners will be in the party. Where to find the artist

Options for finding performance agencies:

Evklead is a performance marketing agency. We specialize in the b2b segment. We work with manufacturers and wholesalers. Therefore, our company for such obvious and non-obvious tricks: 1.Explore the different search positions for "performance agents" and examine in detail the details and keys of each. It is important according to which scheme organizations work and whether this need suits you. Get a quotation from agencies and conduct an internal tender. Discuss with the staff and select the winner.2. Use ratings. We recommend these ratings: ruward, tagline, runet rating.3. Hold a tender. You can create a tender, of course, through electronic platforms, but faster through workspace.Ru.4. Write to your others and partners and ask for references.5. Attend webinars, conferences and other highly specialized events. The owners of the agencies are sent there to observe or perform. Listen to case studies, talk in person, ask questions about current tasks.6. If you are a large company, then win hackathons to arrange a battle between teams and find new thoughts and ordinary passengers. If you are not looking for a team, then: 1. Use freelance exchanges and aggregators. List: fl.Ru, freelance.Ru, work-zilla.Com, weblancer.Net, kwork.Ru, yandex.Services, upwork.Com, fiverr.Com, freelancer.Com. Service firms and small teams also have an online store.2. Merge groups on facebook. For example: https://www.Facebook.Com/groups/tendering/.3. Use telegram groups. Here is a mandatory list.4. Also tag your surroundings for recommendations.5. Use a squat search website like hh.Ru, then a recruiting agency.6. The rule of walking around the event also works here. Prices for performance-marketing services may differ negatively. You need to understand the differences between the two main approaches to hiring an agency. First approach. You pay for the construction of a performance marketing system and thanks to this, all advertising campaigns, websites, landing pages, crm, call tracking, telephony, web analytics and various information should belong to you. You pay for the creation of a system at your place for a long time, a long time, a long time, a long time, and you own it. This requires investment, but for large businesses it is an investment in the digitalization of marketing and sales. And consequently monitoring and flexible management. Then, in this system, you attract a contractor, you can contractors who already own the entire economy of leads with them working for leads. They promise you a certain amount of leads for a fixed cost. Second approach. You do not pay for building the system, but immediately pay for leads. In this situation, we don't own anything and you don't own the infrastructure. Of course, this is a plus at the dawn, but then you will become strongly subordinate to the contractor and control levers or not so abundance. Especially if the contractor specializes in your niche and sells leads, and in addition to large enterprises from your niche. There are examples of lead generation like that. For example, creating an affiliate program. In this case you are calculating a percentage of sales. It requires separate management and marketing for the production of such structures. Large agencies that develop and support the entire system for the player in our view are complex performance marketing for a startup from 1 billion rubles in turnover annually, this is from 5-15 million rubles. For infrastructure, advertising budgets, contractor fees, etc.2. Medium and small agencies that also develop systems and provide a flow of clients for you. Possible, and a step in which many are used at a minimum and the agency takes about 100 to 200 thousand rubles per month for turnkey work. Sometimes on the bottom bar without an advertising budget, this is at least 1 million. Rub. Per year.3. Agents that provide the system but are supported by a set of niches. For example, this agency correlates only with the beauty industry and the infobusiness. These agencies advertise based on the popularity formula and the price of your product. Carry out diagnostics. Everyone respects. They will ask for an advance and let the prepayment into advertising. The leads are taken out, you will pay them the second part.4. Agencies that sell ready-made leads. These guys are already large portals, networks of sites, communities. In short, they already have lead sources. They sell leads to anyone, anywhere. This is handy for streaming popular niches. For example, loans, microloans, lawyers, etc. Get ready that the number of leads is large, and the leads themselves can be cold. It will take the resources of a call organization to sell teenagers more. Platforms, networks and own schemes for affiliate programs, cpa-exchanges to us - we did not choose, we are talking about an agency. If you have additions, write what types of agencies are now? Why is the productivity approach beneficial? For business

Business needs to formalize the result of marketing. A specific, unambiguous result that matches the business objective.In front of you does not mean that an effective approach for your enterprise can become like a magic button for the realization of a problem for any business. We translate that the sales zones will need to be divided into marketing and sales. The marketing approach here helps sales. Speaking specifically about the work-based approach, it helps to get the discovery of an action that can appeal to the beginning of sales. If offline implementation is difficult, how is marketing possible for this?

Effective marketing is beneficial for entrepreneurship and the concrete of disclosure, in which at any funnel accent one can reveal the weak part and realize what can also be improved . The performance approach only prevents you from successfully driving sales, and key metrics for the business are pursued along the way to getting what you want. If a business combines marketing and sales, then it is easy to manage sales. Imagine that a marketer is a huntsman who drives game to hunters. Hunters in this case are sellers. Because no longer develop production, then the huntsman will look for another beast. A reasonable approach to investing in marketing and advertising allows a business to become profitable, predictable and manageable. For agencies The main benefit is a long ltv (customer lifecycle). If you can earn even 2 rubles on any invested ruble, then no one wants to lose a profitable partner. An agency that generates flows from tourists is the financial cow that everyone wants. The truth is that it's not all about the agency. Everyone who is able to take responsibility for the result, not the process, should bear more often and higher. However, sales are under attack for the agency, but up to the already established number of indicators: the number of leads, the cost of leads, the quality of leads). This is exactly what is able to influence the action. If an agency imports a lot of clients and sells prescribed services, then the agency will earn money along with the business for a long time. Isn't that what the agency dreams of? To have customers who pay day and night, and more and more are invested in marketing. About ecology and high thoughts, which are far from everyone who survives and earns the first money. A key network of agencies for the ultimate in internet marketing, it's the exact connection of people with the things they crave or seek. These agencies operate in markets where product knowledge already exists and who need to cultivate that ability in action. If it sets goals to bring profit to the client, as a result of what really helps people find valuable products and services, then the agency is engaged in its environmental business and a sensible contribution to the community. Popular ambiguities about performance marketing. How to test hypotheses? Recommended videos for the uk. Performance marketing trends 2020? The main driver of trends in marketing is technology. The advancement of technology predetermines the type of communication and interaction with visitors. Productivity is a similar phenomenon, trends in technology, justice to network marketing in general, as well as to performance marketing specifically. - Voice search- integrated shopping in social networks - video marketing- more vr and ar- interactive content- chatbots and messengers- artificial intelligence, ad buying automation- personalized marketing- influencers - geomarketing- user-generated content- load acceleration: pwa, amp, turbo- retention strategy Data source conclusion is a study of 20 publications in western media in october 2019. Of the year. Specifics of performance marketing in the russian federation? Speciality in this in the west, performance marketing means more cpa models that are associated with affiliate marketing ( affiliate marketing). In our country, under performance, effective orientation is achieved with transparent analytics, where you can easily calculate the return on investment. What is the specification of pm in the field of commercial real estate? There are agencies , specialize only in developers, new buildings and made in narrow niches. They are able to sell leads. According to the most experience, the marketing department of the developer is still with leads, most often it consumes not so much, but about quality. Quality is measured by how quickly a lead turns into a purchase. An approved business in a product with a long life cycle to pour leads, the next task is to warm up and sell. In the field of commercial real estate, modern marketers are increasingly integrated into crm. Personal advertising is used, by mountain segments of data and geography. What is the specificity of performance marketing for b2b? The key goal of marketers in b2b when trying to increase the flow of guests - it's a lid. Marketers get leads and agree on their quantity, quality and cost. Selling normally offline.Therefore, these leads must be taken and disinfected by sellers. The result in money depends not only on marketing, but also on the money spent. There are popular popular tools: seo, sea, content marketing. If there is no demand, use: webinars, white paper (lead magnets), email marketing, conflict list targeting, geosegments, retargeting, look-alike, event and occasion targeting . Is performance marketing possible in social networks? We received such a question from our own readers. If we talk about the fundamental, set the goal of measuring in terms of prices and time, then the answer is “yes”, it is possible. In social networks, the advertising surface may contain a message with a disclosure cap, but not only an external redirect to the page. So it's very important for b2c and segment business to generate leads inside social networks without reaching external sites. If you liked this short article and visitors are going to get the details, get [affiliate marketing networks] i beg you, i own my own resource.